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White Papers
Harnessing BYOD Phenomenon – an IT Guide
Learn how you can find the right mix of what you need to implement BYOD (Bring Your Own Device) quickly and manage it end-to-end, without introducing new IT processes to manage.
MGI Research: Mobile Enterprise Application Platforms (MEAP) Buyer's Guide
This exclusive 36-page guide provides a framework businesses can use to help transition their mobile application strategies from disposable to reusable, from artisanal to industrial. It also catalogs the various tools and purchase considerations for different types of mobile deployments, and shows how to build a business case for mobile deployments within the organization.
The Power of Choice with Kony HTML5-Ready Solutions
Learn how KonyOne's HTML5-Ready solution can benefit your organization today and for the future
Mobile Applications Increase Pharmacy Profitability
Learn how specialized mobile applications can help pharmacies enhance patient health and wellness; foster enduring patient-pharmacist relationships; raise store visibility and brand recognition; strengthen customer loyalty; and produce industry cost savings.
Why The “Web Versus Application” Debate Is Irrelevant To Your Mobile Product Strategy
Forrester Research Report - For Consumer Product Strategy Professionals
Kony's Second Annual Mobile Marketing and Commerce Study
Results from more than 100 Fortune 500 brands about their mobile computing challenges and strategic initiatives
A Health Plan perspective on mobile: A framework for your mobile strategy
Highlights:
A framework for evaluating your health plan services
Forrester: Mobile Commerce Solutions For Retail
Forrester Research cites Kony’s development tools as “Best-of-Breed”
Review of North American Consumer Mobile Banking
Technology Vendors: Chasing a Moving Target
Mobile Technographics®: US Online Shoppers Choosing The Right Approach For Your Target Consumers
Highlights:
In this report, Forrester compares the mobile behavior of US online shoppers for consumer electronics, apparel, and home goods to illustrate these differences and how they have affected mobile service strategies across industries.
Best Practices for Taking Your Brand Mobile
Highlights:
How to balance the cost of developing and deploying mobile offerings across multiple devices.
The Six Gotchas: Common Misconceptions In Mobile Applications Development
Highlights:
The challenges of developing, launching and maintaining mobile applications are daunting and make organizations vulnerable to costly mistakes.
Traveler Survey Says: A Multi-Device, Cross-Channel Mobile Strategy is Essential
Highlights:
A survey in mobile users’ travel habits indicates widespread usage of mobile devices in planning leisure trips
Buyer Beware: Not All Mobile Apps Are Created Equal Mobile Wrappers vs. Native, On-Device Applications
Highlights:
Done right, deploying a mobile application can drive steady a increase in adoption rates and customer retention.
Breaking the iPhone Glass Ceiling Opportunity and Challenge in Mobile Consumer Application Development.
This white paper examines mobile applications development and delivery issues. And, offers a realistic approach to overcome the enormous resource investment required to reach the full customer base.
Highlights:
According to Gartner, the iPhone represents just 18% of total smartphones in use today. How can you reach the other 82% of customers using other devices and opertaing systems?
The Mobile Wallet: Are You Open for Business?
Highlights:
Selecting a future‐proof mobile application platform ensures that businesses are ready to meet the needs of customers and reach them across all mobile devices and all channels.
HTML5 Browser Standards: Multi-Platform Mobile Browsing Environment
Highlights:
An introduction to the evolving standard with many practical examples of new browser elements.
Annual Kony Mobile Survey Survey of Fortune 500 companies reveals plans to invest in mobile offerings.
Kony Solutions recently surveyed 119 large corporations regarding the status of their mobile offerings and their overall mobile strategy.
Highlights:
A comprehensive report, examining specific vertical markets and reaching across several industries, including travel and hospitality, retail, banking and finance, media and communications and transport/automotive.
New Study Shows Retailers are Unprepared for Imminent Consumer Demand for Mobile Commerce
Working with Vanson Bourne who conducted the research, Kony announced the results of a recent survey that explored UK consumer and retailer attitudes towards mobile shopping and the impact that mobile is having on traditional shopping methods.
Highlights: The study revealed that UK retailers are unprepared for the imminent consumer demand for mobile commerce, with key findings of the research including:
- 42 percent of retailers believe that mobile commerce is already affecting shopping behaviour at bricks and mortar stores
- However, just 16 percent of retailers claim to have a mobile strategy fully in place, and almost a third have no plans to implement one at all
- Mobile applications and mobile web are the most important elements of retailers’ mobile strategies
- 60 percent of consumers claim to use mobile internet to make decisions in a store or while shopping online
- Consumers are open to the idea of NFC payments, and 57 percent of retailers are considering the technology as part of their mobile offering
The State of Mobile Commerce
Sucharita Mulpuru, Vice President, Principal Analyst from Forrester Research, reveals surprising findings around mCommerce for retailers.
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