These days, a truly integrated marketing campaign often includes social media strategies that embrace major social networking portals, and for good reasons. Social networks offer consumer-facing companies a variety of novel and thoughtful ways to leverage their users for publishing information about their activities in a highly personal way that becomes part of the user profiles within those networks.

Out-of-the-box, the Kony Mobile Applications Platform integrates with popular social networking sites like Facebook, Twitter, LinkedIn and most other Web 2.0 communities. Common integrations are the pushing of either automated or user-defined status updates to be posted on the users’ Facebook page or Twitter feed, for example, and uploading of photos and videos to users’ Facebook accounts from the mobile application.