Kony also provides integrated mobile analytics and reporting within the Kony Mobile Application Platform. These analytics, including traffic/visits and server/production statistics, are a critical piece of the B2C mobile campaign puzzle, allowing marketers to track and report ROI from any given mobile campaign or application. Kony also offers a sophisticated logging module to capture client usage statistics, providing a detailed, customized report that can be delivered at scheduled intervals or accessed via a web- based portal. This additional piece gives companies the opportunity to maximize ROI by optimizing their application and mobile strategy based on usage trends.

Additionally, Kony Solutions provides a set of standard reports, and customizable reports per customers’ specific requirements.  Reports can be configured for batch updates for efficient access or can be run on demand, providing real-time information on specific data. Reports provide both tabular and graphical representations of the data of interest, support filtering/drill-down by various parameters, and be exported to Microsoft Excel (.xls, .csv, .tab), and Adobe Acrobat (.pdf) file formats.