Kony Mobile Marketing and Commerce Survey
RESEARCH REPORT NOW AVAILABLE:
The Annual Kony Mobile Survey
Survey of Fortune 500 companies reveals plans to invest in mobile offerings
Kony Solutions recently surveyed 119 large corporations regarding the status of their mobile offerings and their overall mobile strategy. Analysis of the key results of the “Kony Mobile Marketing and Commerce Survey” is included in a comprehensive report , examining specific vertical markets and reaching across several industries, including travel and hospitality, retail, banking and finance, media and communications and transport/automotive.
Key findings around how companies plan to use their mobile offerings include:
• 61% of respondents plan to incorporate sales and commerce capabilities into mobile offerings
• 75% plan to offer informational resources
• 61% intend to use their mobile offerings for brand awareness
• 56% plan to offer customer service and support as components of their mobile strategy.
Considering a mobile strategy or currently developing mobile applications? This report is for you.
To read the full report and find out more about the state of mobile strategy among Fortune 500 companies, please fill out the form below.

